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Montauk Brewery

Craft beer branding inspired by beach culture

 
 

MOntauk Brewery

Role - Art Director

Category - Branding | Web

Montauk Brewery was started by three best friends who all grew up on Montauk, a tiny beach town at the farthest end of Long Island. Started out of a basement it has now grown into a major player in the craft beer industry. We were tasked with creating a brand that embodies the spirit of Montauk, days full of sun, surf and beer.

 
 
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THE Brand

This craft beer design was inspired by East Coast beach culture. We used a simple but iconic nautical design system, using symbols and color to create a memorable visual language across the product line. We started with the logo and the cans and expanded across beer taps, clothing, truck wraps and web design.

 
 
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Team: Todd Wender, Kevin Calaba