Redefining how REI talks about stewardship
Role - Associate Creative Director
Category - Digital Platform
Last year the REI Co-op invested 70% of its profits into the outdoors to help build trails, clean up beaches and restore local habitats. REI was looking for a agency to help develop a better strategy for bringing their stewardship story to consumers. As our team dug in we discovered that in order for stewardship to be successful we would have to rethink how their website communicates all aspects of the REI story.