Revamping Teavana’s in-store experience
Role - Associate Creative Director & Director
Category - Experience Design
Starbucks is known for their successful coffee brand but their tea line does not have as much recognition. In order to reignite the Teavana brand, Starbucks sought to elevate the customer experience, starting at their brick and mortar locations. I helped create an in-store installation to set the tone for Teavana’s colorful new identity and breakthrough the noise in shopping malls.