Alta Forest

Helping a lumber company take back its market share



Role - Creative Director

Category - Video | Branding | Web

Alta Forest Products is the worlds leading manufacturer of cedar fencing. However, the market has been flooded with fake cedar products and most consumers don’t understand the superior benefits of real Western Red Cedar. Alta approached Digital Kitchen looking for a complete brand overhaul, so we helped them from strategy to launch so they can continue to dominate the fencing market.



Even though their fences line backyards are all over the country, Alta is not a household name. To reintroduce Alta to the world, we created a brand video, refreshed their logo, visual identity, and photography to help spread the Western Red Cedar gospel.



We redesigned their website, simplifying a complicated user experience, to create a website with a clear message for their different customers.



To accommodate contractors and distributors, we created a functional and modular piece of collateral that can be left with customers, educating them on the Alta brand and their entire line of products.


Team: Aaron Feiger, Andre Vriesman, Camille Durand, Erik Milano