Helping a lumber company take back its market share
Role - Creative Director
Category - Video | Branding | Web
Alta Forest Products is the worlds leading manufacturer of cedar fencing. However, the market has been flooded with fake cedar products and most consumers don’t understand the superior benefits of real Western Red Cedar. Alta approached Digital Kitchen looking for a complete brand overhaul, so we helped them from strategy to launch so they can continue to dominate the fencing market.