Washington Lottery

Role - Art Director

Category - Broadcast

The Lottery needed to engage Washingtonians in a more meaningful way than simply advertising Lottery products. So Cole & Weber created the Department of Imagination a campaign that helps players imagine what they could do if they won big. I helped create a refresh of this ongoing campaign, including broadcast spots as well as social and digital marketing which tapped into peoples lottery dreams.

The Device

Broadcast and Social

Beneficiary

An animated video which educates viewers on how the earnings from the lottery get re-invested into education, small businesses and the Washington community.