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WA Lotto

A broadcast spot to help lottery players dream big


Washington Lottery

Role - Art Director

Category - Broadcast

The Lottery needed to engage Washingtonians in a more meaningful way than simply advertising Lottery products. So Cole & Weber created the Department of Imagination a campaign that helps players imagine what they could do if they won big. I helped create a refresh of this ongoing campaign, including broadcast spots as well as social and digital marketing which tapped into peoples lottery dreams.

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The Device

Broadcast and Social



An animated video which educates viewers on how the earnings from the lottery get re-invested into education, small businesses and the Washington community.


Team: Todd Derksen, Joe Gerlitz