Launching Amazon’s most stylish Echo
Role - Creative Director
Category - Video | Social
Echo Look is a hands-free camera and style assistant, that uses Alexa to help you look your best. Amazon needed a launch video and social content to help introduce Echo Look to the world. So we brought Echo Look to the fashion capital New York City, and put it into the hands of stylish influencers for an exclusive week-long trial. On the last few days we documented our influencers as they spoke candidly about their personal style and how Echo Look fits into their daily lives.